Problem: Artist and pastoral counselor, Marion Williams, needed an instructional guidebook to use for arts therapy workshops that she was offering in Manhattan. This workshop had a strong community outreach component. Marion also wanted this instructional book to serve as a curriculum guide for teachers and counselors that wished to help their students work through various hands-on art projects. Solution: We created a variety of typographic and page layout samples. These samples included photographs that were provided by Marion, as well as typographic layouts that selectively incorporated the color of the photos. The project included the design of a new logo, and the overall branding was later used in the design of a new website.

Logo Design - The Sevenfold Studio

Q: Changing Leaves Brochure

Problem: Entrepreneur, David Horgan, needed a flyer to describe and promote a new service that he was offering. The service itself was based on a relatively new trend in the care of hospitalized patients, and the providers of this service were known as "hospitalists". The brochure that David had in mind would include thought provoking questions about sensitive issues surrounding old age and hospital stays. David wanted the brochure to offer an uplifting feeling for people that were faced with difficult questions. Solution: The Sevenfold Studio created a variety of page layout templates. All of these templates were based on the theme of Autumn, and were centered around the idea of the changing colors of the leaves. The project included designing a consistent page heading, along with a new logo. As a way of providing the reader with some visual relief in what was mainly paragraphs of text, images of different leaves were incorporated into the design.

Q: Yalber (Logo and Font Branding)

Problem: As a startup, the owners of Yalber were looking for an overall set of branding elements and guidelines. They needed a cohesive look that could be used for both printed materials and for their website. Solution: We set up a comprehensive branding system that included logo design, typographic design, and general layout design. This system included recommendations for font sizes, paragraph spacing, margins, banner sizes.