Problem: Entrepreneur, David Horgan, needed a flyer to describe and promote a new service that he was offering. The service itself was based on a relatively new trend in the care of hospitalized patients, and the providers of this service were known as “hospitalists”. The brochure that David had in mind would include thought provoking questions about sensitive issues surrounding old age and hospital stays. David wanted the brochure to offer an uplifting feeling for people that were faced with difficult questions.
Solution: The Sevenfold Studio created a variety of page layout templates. All of these templates were based on the theme of Autumn, and were centered around the idea of the changing colors of the leaves. The project included designing a consistent page heading, along with a new logo. As a way of providing the reader with some visual relief in what was mainly paragraphs of text, images of different leaves were incorporated into the design.