Problem: The goal for this project was to develop a series of "design cards" centered around the activity of raking. Each card had to have a photograph, a single word, and a calligraphic element. Each of these three elements would help to convey a particular relationship between the child and the rake. Solution: In experimenting with numerous combinations of elements the choice was made to use the word to convey the cerebral aspect, the calligraphic lines to convey the physical aspect, and the photograph to convey the emotional aspect of the activity.

Graphic Design - The Sevenfold Studio

Q: Changing Leaves Brochure

Problem: Entrepreneur, David Horgan, needed a flyer to describe and promote a new service that he was offering. The service itself was based on a relatively new trend in the care of hospitalized patients, and the providers of this service were known as "hospitalists". The brochure that David had in mind would include thought provoking questions about sensitive issues surrounding old age and hospital stays. David wanted the brochure to offer an uplifting feeling for people that were faced with difficult questions. Solution: The Sevenfold Studio created a variety of page layout templates. All of these templates were based on the theme of Autumn, and were centered around the idea of the changing colors of the leaves. The project included designing a consistent page heading, along with a new logo. As a way of providing the reader with some visual relief in what was mainly paragraphs of text, images of different leaves were incorporated into the design.

Q: Yalber (Logo and Font Branding)

Problem: As a startup, the owners of Yalber were looking for an overall set of branding elements and guidelines. They needed a cohesive look that could be used for both printed materials and for their website. Solution: We set up a comprehensive branding system that included logo design, typographic design, and general layout design. This system included recommendations for font sizes, paragraph spacing, margins, banner sizes.

Q: The Fed Magazine (Spread)

Problem: The Federal Reserve Bank of New York wanted to redesign their internal publication. They wanted the page layouts to be more dynamic, yet still maintain a clarity in the magazine's overall organization. This involved creating different styles for the departments, features and columns to help the readers to easily navigate through the magazine. Solution: We created different layout styles based on whether the content of the magazine fell under the category of department, feature or column. This distinction would help the readers easily navigate the publication. At the same time the use of recurring visual elements — such as the section tabs on the left and right margins of the page spreads — helped to give the piece an overall coherence.

Q: Deutsche Bank's Viewpoint Magazine

This booklet provides insights into the world of ﬁnance/investing. It is a compilation of ideas by different authors. Spot illustrations, graphs and tables are used throughout to support the information presented in each article.

Q: Leading the Way Magazine

Continuum Health Partners is a health services network made up of ﬁ ve New York City hospitals. This is an internal newsletter that uses color coding to highlight the events and achievements of each of the CHP’s member hospitals.