No matter what industry you’re in, you probably have a website. The purpose of your website may vary. Maybe you use it to sell your latest products. Perhaps you’re using it for booking appointments. Or, the main goal of your site might simply be to create an awareness of your company. Whatever the purpose, when you carefully represent your brand online your chances of reaching your goals are greatly increased!
Making a Professional Statement
As the saying goes “you never get a second chance to make a first impression”. The first impression that you make with your site’s brand is extremely important in getting visitors to engage with your business. It’s uncommon to find a big brand with a bad website. At some point, your professional image depends on it.
In addition to the look of your website the way that it functions shows the importance you give to your brand. The way you are represented in the online world, from your social media to the official website is how you make a statement.
Nowadays, the online presence of every company is increasing. And many companies’ presence is only online. Poorly conceived and /or designed websites can instantly affect the level of trust that your site visitors will have in your business.
Decreasing Your Bounce Rate
Having solid search engine optimization, thoughtful social media strategies, and strong backlinks will go a long way in driving traffic to your website. But traffic alone won’t necessarily help your business. The more important consideration is how to retain your site visitors.
Having a well designed home page is one of the best ways to invite your visitors to find out more about what you do and provide. There are certain basic recommendations that we provide to all of our customers. These can include everything from using color palettes that are both easy on the the eye and emotionally memorable, to thinking carefully about your target audience, and creating content that specifically speaks to them! The impact of following these recommendations may not be very obvious in the short term, but the long term benefits of doing so can’t be overstated.
Delivering Your Message Clearly
The layout and content for each web page on your site should have a clear reason for its existence. In some cases the purpose of the web page will be to sell something. In other cases, it may simply be to inform or educate your audience. Each individual web page should serve to support the overall purpose of your business and its brand. Test your content with various layouts or visual arrangements. Then test a particular layout with slightly different content or wording. Take note of how the two interact with one another. Before long you’ll be able to get a feel for when both the appearance and the language arrive at a mutually supportive relationship.
Increasing Your Chance of Being Remembered
Human psychology is amazing. It has been said that each of the faces that we see in our dreams are from people that we’ve seen in our waking life. Maybe we’ve seen them walking down the street, but weren’t even aware of having seen them. But, somehow, a part of us remembers.
The same thing can be applied to websites. Once someone comes across something online they remember it subconsciously. It might be the color scheme, or a graphic element that you’ve put.
Well-designed websites will help you to create a memorable, audience-specific, impression!
If you want to learn more about how you can have a well-designed website, contact us for help!
